Pop city : Korean popular culture and the selling of place /

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"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Oh, Youjeong (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ithaca : Cornell University Press, 2018.
Temas:
2000-2099
Place marketing > Korea (South) > History > 21st century.
Popular culture > Korea (South) > History > 21st century.
Popular music > Korea (South) > History and criticism.
Television plays, Korean > History and criticism.
Culture populaire > Corée du Sud > Histoire > 21e siècle.
K-pop > Histoire et critique.
Social Science > Sociology.
SOCIAL SCIENCE > Anthropology > Cultural.
Place marketing
Popular culture
Popular music
Television plays, Korean
Korea (South)
Criticism, interpretation, etc.
History
Acceso en línea:Texto completo
Descripción
Sumario:"This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"--
Descripción Física:1 online resource (xi, 238 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:1501730711
1501730738
1501730746
9781501730719
9781501730733
9781501730740

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