Cargando…
Loyalty schemes in retailing : a comparison of stand-alone and multi-partner programs /
To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews we...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Frankfurt am Main, Germany :
PL Academic Research, an imprint of Peter Lang GmbH,
[2013]
|
| Colección: | Forschungsergebnisse der Wirtschaftsuniversität Wien ;
Bd. 61. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | JSTOROA_ocn971458403 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 140222t20132013gw a ob 001 0 eng d | ||
| 040 | |a AGLDB |b eng |e rda |e pn |c AGLDB |d OCLCO |d OCLCQ |d OCLCF |d AGLDB |d M8D |d OCLCQ |d XC$ |d JSTOR |d IYU |d ICN |d TXR |d OCLCQ |d UKKNU |d UKAHL |d OCLCO |d OCLCQ | ||
| 020 | |a 9783653035155 |q (electronic bk.) | ||
| 020 | |a 3653035155 |q (electronic bk.) | ||
| 020 | |a 9781306561938 |q (electronic bk.) | ||
| 020 | |a 1306561930 |q (electronic bk.) | ||
| 029 | 1 | |a AU@ |b 000062529193 | |
| 035 | |a (OCoLC)971458403 | ||
| 037 | |a 587444 |b MIL | ||
| 037 | |a 22573/ctv9gv4z9 |b JSTOR | ||
| 050 | 4 | |a HF5415.525 .H64 2013 | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043030 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043060 |2 bisacsh | |
| 072 | 7 | |a SOC |x 000000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/343 |a 658.8343 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hoffmann, Nicolas, |d 1983- |e author. | |
| 245 | 1 | 0 | |a Loyalty schemes in retailing : |b a comparison of stand-alone and multi-partner programs / |c Nicolas Hoffmann. |
| 264 | 1 | |a Frankfurt am Main, Germany : |b PL Academic Research, an imprint of Peter Lang GmbH, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a 1 online resource (291 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Forschungsergebnisse der WU Wirtschaftsuniversität Wien, |x 1613-3056 ; |v Band 61 | |
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 505 | 0 | |a Loyalty -- Loyalty schemes -- Coalition schemes -- Empirical study design -- Empirical study results. | |
| 520 | |a To expand existing literature on loyalty schemes, the impact of stand-alone vs. multi-partner programs on customer loyalty was evaluated. In addition, the effects of store satisfaction, membership in competing programs, as well as various shopper characteristics were tested. Therefore, interviews were conducted with loyalty executives and a survey was carried out with 1,150 German customers of two fuel station chains. Stand-alone programs were found to outperform multi-partner schemes in their ability to trigger behavioral loyalty (e.g. share-of-wallet), attitudinal loyalty, and positive word-of-mouth. While program members showed significantly higher levels of loyalty than non-members, those of the stand-alone solution did so to an even greater extent than those of the coalition scheme."Best Dissertation of 2011" by the WU - Vienna University of Economics and Business and Winner of the "Outstanding Award 2011" by the ECR Austria. | ||
| 590 | |a JSTOR |b Books at JSTOR Open Access | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 0 | |a Retail trade. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction. |2 fast |0 (OCoLC)fst00876403 | |
| 650 | 7 | |a Customer loyalty. |2 fast |0 (OCoLC)fst00885531 | |
| 650 | 7 | |a Retail trade. |2 fast |0 (OCoLC)fst01096067 | |
| 710 | 2 | |a Wirtschaftsuniversität Wien. | |
| 830 | 0 | |a Forschungsergebnisse der Wirtschaftsuniversität Wien ; |v Bd. 61. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.2307/j.ctv9hj7h1 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH26085225 | ||
| 938 | |a Knowledge Unlatched |b KNOW |n 1606862d-fc13-41a1-be08-b355fae9067d | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL1632177 | ||
| 938 | |a EBSCOhost |b EBSC |n 704769 | ||
| 994 | |a 92 |b IZTAP | ||