Consumer psychology : a study guide to qualitative research methods.

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hackett, Paul M. W.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Barbara Budrich, 2016.
Temas:
Consumer behavior > Research > Methodology.
Consumers > Psychology > Methodology.
Consumers > Research > Methodology.
Consommateurs > Comportement > Recherche > Méthodologie.
Consommateurs > Recherche > Méthodologie.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
BUSINESS & ECONOMICS > Consumer Behavior.
Acceso en línea:Texto completo
Descripción
Sumario:This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Descripción Física:1 online resource
ISBN:9783847408918
3847408917

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