Mobile research methods : opportunities and challenges of mobile research methodologies /
Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile devices, especially mobile phones, smartphones and tablets, are the most widespre...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | , |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
London :
Ubiquity Press,
2015.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Mobile research methods : possibilities and issues of a new promising way of conducting research / Robert Pinter, Daniele Toninelli, and Pablo de Pedraza
- The utilization of mobile technology and approaches in commercial market research / Ray Poynter
- Using mobile phones for high-frequency data collection / Amparo Ballivian, João Pedro Azevedo, and Will Durbin
- An overview of mobile CATI issues in Europe / Ana Slavec and Daniele Toninelli
- Comparison of response times between desktop and smartphone users / Ioannis Andreadis
- A meta-analysis of breakoff rates in mobile web surveys / Aigul Mavletova and Mick P Couper
- Who are the Internet users, mobile Internet users, and mobile-mostly Internet users? : demographic differences across Internet-use subgroups in the U.S. / Christopher Antoun
- Who has access to mobile devices in an online opt-in panel? an analysis of potential respondents for mobile surveys / Melanie Revilla, Daniele Toninelli, Carlos Ochoa, and Germán Loewe
- Willingness of online access panel members to participate in smartphone application-based research / Robert Pinter.