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Business and management consulting /
"Being a consultant shares many similarities with being a manager but there are important differences. Doing a student consulting project is a good way for the uninitiated to experience what it is like and more importantly practise the key skills required. This book aims to offer comprehensive...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Pearson,
2020.
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| Edición: | Sixth Edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "Being a consultant shares many similarities with being a manager but there are important differences. Doing a student consulting project is a good way for the uninitiated to experience what it is like and more importantly practise the key skills required. This book aims to offer comprehensive support to students undertaking a consulting exercise as part of their course. It will be of value to undergraduates and higher degree students, offering a range of insights, tools and practical advice appropriate for both levels. Although the book is primarily aimed at those studying management, we recognise that students studying many other disciplines undertake consulting projects, such as those on engineering, IT or creative courses, so it is relevant for them as well. The first edition of Management Consulting was published 20 years ago and since then, this book has occupied an almost unique niche in providing students with the tools to undertake a consulting project, while at the same time providing a framework for new professional practitioners to use. For the sixth edition, we have added some new material to reflect the way in which the world of management consulting is evolving in the rapidly maturing digital age. The businesses the consultant works for are changing, but many of the same challenges remain. As more businesses use external consultants, they have become more demanding as clients expect more concrete evidence of success. Gone indeed are the days when the seasoned operator could just say 'Trust me, I'm a consultant'. Our favourite cartoon depicted in Figure 4.2 is perhaps becoming a thing of the past but it serves as a useful reminder that successful consulting is about both the client and the consultant working together as equal partners. Both authors have many years' experience in the world of business and consulting in particular and this provides a counterbalance to the more academic literature on management consulting in other texts. In addition Jeremy Wilcock is Lecturer in International Marketing at the University of Hull, where he has also spent many years strengthening the Business School's relationships with its Corporate Partners and the business community in general. He has lectured in strategic management at undergraduate and MBA level at Hull, supervised and assessed student teams working on Management Consulting projects and has acted as academic supervisor for successful Knowledge Transfer Partnerships". |
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| Notas: | Edición revisada de los autores Management consulting, 2016. |
| Descripción Física: | 1 recurso en línea |
| Bibliografía: | Incluye referencias bibliográficas e índice. |
| ISBN: | 9781292259512 9781292259536 |