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230707s2014 nyu o 000 0 eng|d |
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|z 9780273756521
|q (PDF)
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|z 9780273756507
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|a 9780273756521
|q (e-book)
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|a (OCoLC)1390973482
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|a FINmELB
|b spa
|e rda
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|a HF5415.126
|b .T35 2014
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|a 658.8/72
|2 23
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1 |
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|a Tapp, Alan,
|e autor.
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| 240 |
1 |
0 |
|a Principles of direct and database marketing
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| 245 |
1 |
0 |
|a Principles of direct, database and digital marketing /
|c Alan Tapp, Ian Whitten and Matthew Housden.
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| 250 |
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|a Fifth edition.
|
| 264 |
|
1 |
|a New York :
|b Pearson,
|c 2014.
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| 300 |
|
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|a 1 recurso en línea (576 páginas)
|
| 336 |
|
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|a texto
|b txt
|2 rdacontent/spa
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| 337 |
|
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|a computadora
|b c
|2 rdamedia/spa
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| 338 |
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|a recurso en línea
|b cr
|2 rdacarrier/spa
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| 588 |
|
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|a Descripción basada en metadatos suministrados por el editor y otras fuentes.
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| 590 |
|
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|a Recurso electrónico. Santa Fe, Arg.: elibro, 2023. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro.
|
| 650 |
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0 |
|a Direct marketing.
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| 650 |
|
4 |
|a Mercadotecnia de bases de datos.
|
| 650 |
|
4 |
|a Mercadeo por Internet.
|
| 650 |
|
4 |
|a Marketing directo.
|
| 650 |
|
0 |
|a Database marketing.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 655 |
|
4 |
|a Libros electrónicos.
|
| 700 |
1 |
|
|a Whitten, Ian,
|e autor.
|
| 700 |
1 |
|
|a Housden, Matthew,
|e autor.
|
| 776 |
0 |
8 |
|i Versión impresa:
|a Tapp, Alan.
|t Principles of direct, database and digital marketing.
|d New York : Pearson, 2014
|h xiv, 559 pages ; 25 cm
|z 9780273756507
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/224294
|z Texto completo
|
