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Marketing strategy & competitive positioning /

"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hooley, Graham J. (autor.)
Otros Autores: Nicoulaud, Brigitte (autor.), Rudd, John M. (autor.)
Formato: eBook
Idioma:Inglés
Publicado: Harlow ; New York : Pearson, 2020.
Edición:Seventh edition.
Temas:
Acceso en línea:Texto completo
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por Hooley, Graham J.
Publicado 2020
Texto completo
eBook