Marketing strategy & competitive positioning /
"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Hooley, Graham J. (autor.) |
Otros Autores: | Nicoulaud, Brigitte (autor.), Rudd, John M. (autor.) |
Formato: | eBook |
Idioma: | Inglés |
Publicado: |
Harlow ; New York :
Pearson,
2020.
|
Edición: | Seventh edition. |
Temas: | |
Acceso en línea: | Texto completo |
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