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Marketing strategy & competitive positioning /
"Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow ; New York :
Pearson,
2020.
|
| Edición: | Seventh edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 020 | |z 9781292276540 |q (print) | ||
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| 040 | |a FINmELB |b spa |e rda |c FINmELB | ||
| 050 | 0 | 0 | |a HF5415.127 |b H665 2020 |
| 082 | 0 | 0 | |a 658.8/02 |2 23 |
| 100 | 1 | |a Hooley, Graham J., |e autor. | |
| 245 | 1 | 0 | |a Marketing strategy & competitive positioning / |c Graham Hooley, Brigitte Nicoulaud, John M. Rudd, Nick Lee. |
| 246 | 3 | |a Marketing strategy and competitive positioning | |
| 250 | |a Seventh edition. | ||
| 264 | 1 | |a Harlow ; |a New York : |b Pearson, |c 2020. | |
| 300 | |a 1 recurso en línea | ||
| 336 | |a texto |b txt |2 rdacontent/spa | ||
| 337 | |a computadora |b c |2 rdamedia/spa | ||
| 338 | |a recurso en línea |b cr |2 rdacarrier/spa | ||
| 504 | |a Incluye referencias bibliográficas e índice. | ||
| 520 | |a "Since the sixth edition of this book, published in 2017, many economies around the world have continued to feel the aftershocks of the deepest recession since the Great Depression of the 1930s, which started with the well-publicised 'credit crunch'. Despite continuing academic debate about the causes and extent, there is now little doubt that climate change and global warming is beginning to have a significant impact on our physical environment. Technology and the ever-growing acceptance and use of social media are having a profound effect on customer expectations, experience and behaviour. Despite ongoing economic difficulties and turbulence, climate change has not been ignored, and it presents significant challenges and opportunities for businesses. Sustainable energy technologies, such as wind, solar, wave and thermal biomass, are now being pursued more vigorously and attempts to reduce energy consumption (of cars, buildings and airplanes) are creating new business opportunities. Increasingly, companies, public sector organisations, individuals and nations are adopting and implementing measures, such as sourcing more raw materials locally to reduce 'carbon miles' and limiting the use of high-emission travel options to reduce their carbon footprint". | ||
| 588 | |a Descripción basada en metadatos suministrados por el editor y otras fuentes. | ||
| 590 | |a Recurso electrónico. Santa Fe, Arg.: elibro, 2023. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. | ||
| 650 | 0 | |a Target marketing. | |
| 650 | 4 | |a Objetivo de mercado. | |
| 650 | 4 | |a Marketing |x Administración. | |
| 650 | 0 | |a Marketing |x Management. | |
| 655 | 4 | |a Libros electrónicos. | |
| 700 | 1 | |a Nicoulaud, Brigitte, |e autor. | |
| 700 | 1 | |a Rudd, John M., |e autor. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://elibro.uam.elogim.com/ereader/bidiuam/223145 |z Texto completo |