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FINmELB |
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20230726141942.0 |
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m o u |
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181220s2019 nyu o 000 0 eng d |
| 020 |
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|a 9781292235004
|q (ePub)
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|z 9781292234977
|q (print)
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|a 9781292235011
|q (PDF)
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|a (OCoLC)1390974233
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|a FINmELB
|b spa
|e rda
|c FINmELB
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| 050 |
0 |
0 |
|a HF5415.123
|b F555 2019
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| 082 |
0 |
0 |
|a 658.8/02
|2 23
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| 100 |
1 |
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|a Fill, Chris,
|e autor.
|
| 245 |
1 |
0 |
|a Marketing communications :
|b touchpoints, sharing and disruption /
|c Chris Fill and Sarah Turnbull.
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| 250 |
|
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|a Eighth Edition.
|
| 264 |
|
1 |
|a New York :
|b Pearson,
|c [2019]
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| 300 |
|
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|a 1 recurso en línea
|
| 336 |
|
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|a texto
|b txt
|2 rdacontent/spa
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| 337 |
|
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|a computadora
|b c
|2 rdamedia/spa
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| 338 |
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|a recurso en línea
|b cr
|2 rdacarrier/spa
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| 500 |
|
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|a Edición revisada de Marketing communications, 2016.
|
| 505 |
0 |
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|a Introduction to marketing communications -- Introducing marketing communications -- Marketing communications : issues, influences and disruption -- Communication: theory and practice -- Classical theories and interpretations of buyer behaviour theory -- Contemporary interpretations of buyer behaviour -- How does marketing communications work? -- Managing marketing communications -- Marketing communications : strategies and planning -- Marketing communications : objectives and positioning -- The communications industry : structure, operations and finance -- Evaluation and metrics -- Branding and marketing communications -- Integrated marketing communications -- The marketing communications mix -- Advertising : role, forms and strategy -- Public relations : principles and practice -- Sponsorship -- Direct marketing and personal selling -- Sales promotion, field marketing and brand experience -- Brand placement, exhibitions, packaging and licensing -- Messages and creativity -- Media: principles and practice -- Digital and other interactive media -- Media planning in a digital age -- Author index -- Subject index.
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| 588 |
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|a Descripción basada en metadatos suministrados por el editor y otras fuentes.
|
| 590 |
|
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|a Recurso electrónico. Santa Fe, Arg.: elibro, 2023. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 650 |
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4 |
|a Promoción de ventas.
|
| 650 |
|
4 |
|a Marca (Marketing)
|
| 650 |
|
4 |
|a Comunicación en la comercialización.
|
| 650 |
|
4 |
|a Canales de marketing.
|
| 650 |
|
0 |
|a Marketing channels.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 655 |
|
4 |
|a Libros electrónicos.
|
| 700 |
1 |
|
|a Turnbull, Sarah,
|c Dr.,
|e autor.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/222809
|z Texto completo
|
