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Successful marketing strategies for nonprofit organizations winning in the age of the elusive donor /

"From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learn...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McLeish, Barry, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Wiley, 2011.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo