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ELB179280 |
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FINmELB |
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20200520144314.0 |
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m o d | |
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130422s2013 cau sb 000 0 eng d |
020 |
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|z 9781118658093
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|a 9781118658031 (electronic bk.)
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035 |
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|a (OCoLC)1292941187
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|a FINmELB
|c FINmELB
|d FINmELB
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050 |
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4 |
|a HD69.B7
|b A25 2013
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100 |
1 |
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|a Aaker, David.
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245 |
1 |
0 |
|a Three threats to brand relevance
|h [electronic resource] :
|b strategies that work /
|c David Aaker.
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250 |
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|a 1st ed.
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260 |
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|a San Francisco :
|b Jossey-Bass,
|c 2013.
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300 |
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|a v, 43 p.
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490 |
0 |
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|a Jossey-Bass short format series
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504 |
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|a Includes bibliographical references.
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588 |
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|a Description based on metadata supplied by the publisher and other sources.
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590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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650 |
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0 |
|a Brand name products.
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650 |
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0 |
|a Branding (Marketing)
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650 |
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0 |
|a Technological innovations.
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655 |
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4 |
|a Electronic books.
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797 |
2 |
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|a elibro, Corp.
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856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/179280
|z Texto completo
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950 |
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|a eLibro English
|