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The death of modern management how to lead in the new world disorder /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Owen, Jo
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, 2009.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : how we got here and where we are going
  • Strategy : from following the rules to making the rules
  • Marketing : from selling benefits to selling dreams
  • Power : shifts to a new world disorder
  • Money : from CAPM to the road to ruin
  • Information : from deficit to hyperinflation
  • Knowledge : from ignorance to the disintegration of the firm
  • Organisations : from compliance to commitment
  • Change : why dinosaurs can't dance
  • Employees : from slavery to freedom (and back again)
  • Managers : power and making things happen
  • Leaders : no more heroes.