Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jaffe, Joseph, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, c2007.
Temas:
Customer relations.
Business communication.
Relationship marketing.
Marketing.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Talking "at" versus talking "with"
  • The many-to-many model
  • Can marketing be a conversation?
  • The birth of generation i
  • The rise of the prosumer
  • The new consumerism
  • The six Cs: three phases of conversation
  • The content-conversation relationship
  • What conversations are in your future?
  • Why are you so afraid of conversation?
  • The ten tenets of good conversation
  • The five ways you can join the conversation
  • When conversation isn't conversation at all
  • Where does conversation fit in?
  • Conversation through community
  • Conversation through dialogue
  • Conversation through partnership
  • Getting started: the manifesto for experimentation
  • Does conversation work?
  • Do you speak conversation? Take the test.

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