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070419s2007 njua sb 001 0 eng |
| 010 |
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|z 2007015889
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| 020 |
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|z 9780470137321 (cloth)
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| 020 |
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|z 0470137320 (cloth)
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| 035 |
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|a (OCoLC)123485274
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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4 |
|a HF5415.5
|b .J34 2007
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| 082 |
0 |
4 |
|a 658.8/343
|2 22
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| 100 |
1 |
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|a Jaffe, Joseph,
|d 1970-
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| 245 |
1 |
0 |
|a Join the conversation
|h [electronic resource] :
|b how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
|c Joseph Jaffe.
|
| 260 |
|
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2007.
|
| 300 |
|
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|a xix, 300 p. :
|b ill.
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| 500 |
|
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|a "Published simultaneously in Canada."
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
|
| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Customer relations.
|
| 650 |
|
0 |
|a Business communication.
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| 650 |
|
0 |
|a Relationship marketing.
|
| 650 |
|
0 |
|a Marketing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/178921
|z Texto completo
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| 950 |
|
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|a eLibro English
|
