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The contrarian effect why it pays (big) to take typical sales advice and do the opposite /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Port, Michael, 1970-
Otros Autores: Marshall, Elizabeth, 1975-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, c2008.
Temas:
Acceso en línea:Texto completo

MARC

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040 |a FINmELB  |c FINmELB  |d FINmELB 
050 4 |a HF5438.25  |b .P673 2008 
082 0 4 |a 658.8/02  |2 22 
100 1 |a Port, Michael,  |d 1970- 
245 1 4 |a The contrarian effect  |h [electronic resource] :  |b why it pays (big) to take typical sales advice and do the opposite /  |c Michael Port and Elizabeth Marshall. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2008. 
300 |a x, 165 p. 
504 |a Includes bibliographical references (p. [151]-153) and index. 
505 0 |a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. 
650 0 |a Selling. 
650 0 |a Sales management. 
650 0 |a Marketing. 
655 4 |a Electronic books. 
700 1 |a Marshall, Elizabeth,  |d 1975- 
797 2 |a elibro, Corp. 
856 4 0 |u https://elibro.uam.elogim.com/ereader/bidiuam/178272  |z Texto completo 
950 |a eLibro English