Subliminal persuasion influence & marketing secrets they don't want you to know /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lakhani, Dave, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, c2008.
Temas:
Subliminal advertising.
Subliminal projection.
Marketing > Psychological aspects.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Creating message contagion
  • Leverage applied propaganda
  • Position and package your legend
  • Control the emotion and the content
  • Get a real endorsement
  • Understand beliefs and true believers
  • Harness the power of the people's media
  • Deliver the experience
  • The subliminal power of words
  • Creating a cult following
  • Seduction.

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