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Subliminal persuasion influence & marketing secrets they don't want you to know /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lakhani, Dave, 1965-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, c2008.
Temas:
Acceso en línea:Texto completo

MARC

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040 |a FINmELB  |c FINmELB  |d FINmELB 
050 4 |a HF5827.9  |b .L35 2008 
082 0 4 |a 658.8001/9  |2 22 
100 1 |a Lakhani, Dave,  |d 1965- 
245 1 0 |a Subliminal persuasion  |h [electronic resource] :  |b influence & marketing secrets they don't want you to know /  |c Dave Lakhani. 
260 |a Hoboken, N.J. :  |b John Wiley & Sons,  |c c2008. 
300 |a xxii, 202 p. 
504 |a Includes bibliographical references (p. 191-194) and index. 
505 0 |a Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. 
650 0 |a Subliminal advertising. 
650 0 |a Subliminal projection. 
650 0 |a Marketing  |x Psychological aspects. 
655 4 |a Electronic books. 
797 2 |a elibro, Corp. 
856 4 0 |u https://elibro.uam.elogim.com/ereader/bidiuam/177817  |z Texto completo 
950 |a eLibro English