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Brands laid bare using market research for evidence-based brand management /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Ford, Kevin
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.
Temas:	Brand name products > Management. Marketing research. Electronic books.
Acceso en línea:	Texto completo

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