Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Hatch, Mary Jo |
Otros Autores: | Schultz, Majken |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
San Francisco :
Jossey-Bass,
c2008.
|
Edición: | 1st ed. |
Temas: | |
Acceso en línea: | Texto completo |
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