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FINmELB |
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20200520144314.0 |
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m o d | |
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cr cn||||||||| |
| 008 |
071206s2008 caua sb 001 0 eng |
| 020 |
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|z 9780787998301 (cloth)
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| 020 |
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|z 0787998303 (cloth)
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| 035 |
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|a (OCoLC)183162477
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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4 |
|a HD59.2
|b .H38 2008
|
| 082 |
0 |
4 |
|a 658.8/27
|2 22
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| 100 |
1 |
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|a Hatch, Mary Jo.
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| 245 |
1 |
0 |
|a Taking brand initiative
|h [electronic resource] :
|b how companies can align strategy, culture, and identity through corporate branding /
|c Mary Jo Hatch, Majken Schultz ; foreword by Wally Olins.
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| 250 |
|
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|a 1st ed.
|
| 260 |
|
|
|a San Francisco :
|b Jossey-Bass,
|c c2008.
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| 300 |
|
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|a xix, 266 p. :
|b ill.
|
| 500 |
|
|
|a "Reputation Institute publications"--Jacket.
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| 504 |
|
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|a Includes bibliographical references (p. 247-249) and index.
|
| 505 |
0 |
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|a What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.
|
| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2021. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Corporate image.
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| 650 |
|
0 |
|a Corporate culture.
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| 650 |
|
0 |
|a Branding (Marketing)
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Schultz, Majken.
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/177501
|z Texto completo
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| 950 |
|
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|a eLibro English
|
