The fast path to corporate growth leveraging knowledge and technologies to new market applications /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Meyer, Marc H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2007.
Temas:
Success in business.
Creative ability in business.
New products > Management.
Business planning.
Marketing research.
Market segmentation.
Corporations > Growth.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • IBM rises from the ashes
  • A framework for action
  • Segmenting markets for growth
  • Understanding user needs
  • Creating design concepts, prototyping, and validating design choices
  • How Honda innovates
  • Product line and platform development
  • Honda's Element comes to life
  • Business model innovation
  • New brand and product line development at Mars
  • Making the business case
  • Executive decision making
  • Leading teams to growth.

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