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060706s2007 enka sb 001 0 eng |
| 010 |
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|z 2006022341
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| 020 |
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|a 9780198039945
|q (e-book)
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| 020 |
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|z 9780195180862
|q (paper)
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| 035 |
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|a (OCoLC)70292017
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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4 |
|a HF5386
|b .M564 2007
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| 082 |
0 |
4 |
|a 658.4
|2 22
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| 100 |
1 |
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|a Meyer, Marc H.
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| 245 |
1 |
4 |
|a The fast path to corporate growth
|h [electronic resource] :
|b leveraging knowledge and technologies to new market applications /
|c Marc H. Meyer.
|
| 260 |
|
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|a Oxford ;
|a New York :
|b Oxford University Press,
|c 2007.
|
| 300 |
|
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|a viii, 326 p. :
|b ill.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
|
| 588 |
|
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2023. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Success in business.
|
| 650 |
|
0 |
|a Creative ability in business.
|
| 650 |
|
0 |
|a New products
|x Management.
|
| 650 |
|
0 |
|a Business planning.
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
0 |
|a Market segmentation.
|
| 650 |
|
0 |
|a Corporations
|x Growth.
|
| 655 |
|
4 |
|a Electronic books.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/164195
|z Texto completo
|
