Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare /

Mostrar otras versiones (2)
Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hyslop, Maitland
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington : Gower, [2014]
Temas:
Marketing > Management.
Strategic planning.
Equality.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of figures
  • List of tables
  • Acknowledgement
  • Preface
  • Introduction and definition
  • "Obstructive marketing" : origins
  • "Obstructive marketing" challenges
  • Context
  • Risk and dependency
  • Asymmetric warfare
  • The effect of the capital markets and sovereign wealth funds
  • "Obstructive marketing" and asymmetric warfare : asymmetric obstructive marketing
  • Protecting against "obstructive marketing"
  • Summary
  • The future
  • Appendix a
  • Bibliography
  • Index.

Ejemplares similares