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Practical ethnography : a guide to doing ethnography in the private sector /
"Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped i...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Walnut Creek, CA :
Left Coast Press,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 007 | cr cn||||||||| | ||
| 008 | 131105s2014 caua b 001 0 eng | ||
| 020 | |a 9781315422244 |q (e-book) | ||
| 020 | |z 9781611323894 | ||
| 035 | |a (OCoLC)874563155 | ||
| 040 | |a FINmELB |c FINmELB |d FINmELB | ||
| 050 | 0 | 0 | |a GN450.8 |b .L33 2014 |
| 082 | 0 | 0 | |a 305.80072/1 |2 23 |
| 100 | 1 | |a Ladner, Sam. | |
| 245 | 1 | 0 | |a Practical ethnography : |b a guide to doing ethnography in the private sector / |c Sam Ladner. |
| 264 | 1 | |a Walnut Creek, CA : |b Left Coast Press, |c [2014] | |
| 300 | |a 1 online resource (210 pages) : |b illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 520 | |a "Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references (pages 195-204) and index. | ||
| 500 | |a Machine generated contents note: Chapter 1. IntroductionChapter 2. Theories of EthnographyChapter 3. Journey to EthnographyChapter 4. Running the ProjectChapter 5. Choosing the ToolsChapter 6. Managing the ClientsChapter 7. Ethical EthnographyChapter 8. SamplingChapter 9. FieldworkChapter 10. AnalysisChapter 11. ReportingChapter 12. Using Ethnography InsightChapter 13. Is Online Ethnography an Oxymoron?Chapter 14. Beyond EthnographyReferencesIndex. | ||
| 500 | |a Machine generated contents note: Chapter 1. IntroductionChapter 2. Theories of EthnographyChapter 3. Journey to EthnographyChapter 4. Running the ProjectChapter 5. Choosing the ToolsChapter 6. Managing the ClientsChapter 7. Ethical EthnographyChapter 8. SamplingChapter 9. FieldworkChapter 10. AnalysisChapter 11. ReportingChapter 12. Using Ethnography InsightChapter 13. Is Online Ethnography an Oxymoron?Chapter 14. Beyond EthnographyReferencesIndex. | ||
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Business anthropology |x Research |x Methodology. | |
| 650 | 0 | |a Ethnology |x Research |x Methodology. | |
| 655 | 4 | |a Electronic books. | |
| 797 | 2 | |a elibro, Corp. | |
| 856 | 4 | 0 | |u https://elibro.uam.elogim.com/ereader/bidiuam/160949 |z Texto completo |