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E-Service : new directions in theory and practice /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Armonk, N.Y. :
M.E. Sharpe,
c2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- The era of e-service / Roland T. Rust and P.K. Kannan
- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby
- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter
- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms
- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu ... [et al.]
- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim
- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer
- Real-time marketing in e-services / Sajeev Varki
- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley
- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon
- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver
- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino
- Performance metrics and successful e-government services / Joan Steyaert.