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| 001 |
ELB159615 |
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FINmELB |
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20220615121057.0 |
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cr cn||||||||| |
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020213s2002 nyua b 001 0 eng |
| 020 |
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|a 9781315291284
|q (e-book)
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| 020 |
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|z 9780765608062
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| 035 |
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|a (OCoLC)568038274
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
0 |
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|a HF5548.32
|b .E1875 2002
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| 082 |
0 |
0 |
|a 658.8/4
|2 21
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| 245 |
0 |
0 |
|a E-Service :
|b new directions in theory and practice /
|c edited by Roland T. Rust and P.K. Kannan.
|
| 246 |
3 |
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|a EService :
|b new directions in theory and practice
|
| 260 |
|
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2002.
|
| 300 |
|
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|a 1 online resource (xii, 336 p.) :
|b ill.
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The era of e-service / Roland T. Rust and P.K. Kannan -- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby -- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter -- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms -- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu ... [et al.] -- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim -- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer -- Real-time marketing in e-services / Sajeev Varki -- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley -- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon -- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver -- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino -- Performance metrics and successful e-government services / Joan Steyaert.
|5 FTaSU
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
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0 |
|a Customer services.
|
| 650 |
|
0 |
|a Electronic commerce.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Kannan, P. K.
|
| 700 |
1 |
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|a Rust, Roland T.
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/159615
|z Texto completo
|
