The aging consumer perspectives from psychology and economics /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Drolet, Aimee Leigh, Schwarz, Norbert, Dr. phil, Yoon, Carolyn, 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Taylor & Francis, 2010.
Colección:Marketing and consumer psychology series.
Temas:
Older consumers.
Consumer behavior.
Consumption (Economics)
Marketing.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cognitive psychology and neuroscience of aging / Angela H. Gutchess
  • Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder
  • Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong
  • Aging-related changes in decision making / Ellen Peters
  • Do workers prepare rationally for retirement? / Gary Burtless
  • New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes
  • The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould
  • Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole
  • Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent
  • Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz
  • Age-branding / Harry R. Moody and Sanjay Sood
  • Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon.

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