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| 001 |
ELB158546 |
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FINmELB |
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20220615121057.0 |
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m o u |
| 007 |
cr cn||||||||| |
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060221s2007 nyua sb 001 0 eng |
| 020 |
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|a 9781317452126
|q (e-book)
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| 020 |
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|z 9780765617392
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| 035 |
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|a (OCoLC)888674695
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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4 |
|a HF5823
|b .J719 2007
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| 082 |
0 |
4 |
|a 659.1
|2 22
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| 100 |
1 |
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|a Jones, John Philip.
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| 245 |
1 |
0 |
|a When ads work
|h [electronic resource] :
|b new proof that advertising triggers sales /
|c John Philip Jones.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Armonk, N.Y. :
|b Sharpe,
|c c2007.
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| 300 |
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|a 1 online resource (xix, 209 p.) :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The single-source breakthrough -- The short-term effect of advertising -- The rapid spread of pure single-source research -- How a short-term effect can turn into a medium-term one -- Keeping the brand in the window -- An interlude of successful advertising campaigns -- Advertising that works -- Advertising that stops working -- Advertising that works in some cases -- Advertising that does not work -- Penetration and purchase frequency -- From insight to action -- Smooth sales trends -- The history of single-source research -- The first quarter-century of single-source research -- The calculation of advertising intensity -- The leading 142 brands in the product categories covered in this research.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Advertising
|v Case studies.
|
| 650 |
|
0 |
|a Sales promotion
|v Case studies.
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| 655 |
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4 |
|a Electronic books.
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| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/158546
|z Texto completo
|
