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FINmELB |
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030923s2004 njua sb 001 0 eng |
| 010 |
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|z 2003020653
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|z 0805848266 (alk. paper)
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| 035 |
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|a (OCoLC)53131268
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|a FINmELB
|c FINmELB
|d FINmELB
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4 |
|a GV716
|b .S649 2004
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0 |
4 |
|a 338.4/3
|2 22
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| 245 |
0 |
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|a Sports marketing and the psychology of marketing communication
|h [electronic resource] /
|c edited by Lynn R. Kahle, Chris Riley.
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| 260 |
|
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|a Mahwah, N.J. :
|b L. Erlbaum Associates,
|c 2004.
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| 300 |
|
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|a xxiii, 415 p. :
|b ill.
|
| 490 |
1 |
|
|a Advertising and consumer psychology
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 588 |
|
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
|
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
|
0 |
|a Sports
|z United States
|x Marketing.
|
| 650 |
|
0 |
|a Sports
|z United States
|x Psychological aspects.
|
| 650 |
|
0 |
|a Communication in marketing.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Kahle, Lynn R.
|
| 700 |
1 |
|
|a Riley, Chris,
|d 1958-
|
| 797 |
2 |
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|a elibro, Corp.
|
| 830 |
|
0 |
|a Advertising and consumer psychology.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/156621
|z Texto completo
|
