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050412s2005 njua sb 001 0 eng |
| 010 |
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|z 2005040117
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| 020 |
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|z 0805848126 (cloth : alk. paper)
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| 035 |
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|a (OCoLC)59360161
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|a FINmELB
|c FINmELB
|d FINmELB
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4 |
|a HE8689.4
|b .C43 2005
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| 082 |
0 |
4 |
|a 384.54/068/4
|2 22
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| 100 |
1 |
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|a Chan-Olmsted, Sylvia M.
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| 245 |
1 |
0 |
|a Competitive strategy for media firms
|h [electronic resource] :
|b strategic and brand management in changing media markets /
|c Sylvia M. Chan-Olmsted.
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| 260 |
|
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|a Mahwah, N.J. :
|b L. Erlbaum Associates,
|c 2005.
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| 300 |
|
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|a xiv, 242 p. :
|b ill.
|
| 490 |
1 |
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|a LEA's communication series
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| 504 |
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|a Includes bibliographical references and indexes.
|
| 588 |
|
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
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0 |
|a Broadcasting
|x Management.
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| 650 |
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0 |
|a Brand name products
|x Management.
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| 650 |
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0 |
|a Branding (Marketing)
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| 655 |
|
4 |
|a Electronic books.
|
| 797 |
2 |
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|a elibro, Corp.
|
| 830 |
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0 |
|a LEA's communication series.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/156574
|z Texto completo
|
