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Gaining influence in public relations : the role of resistance in practice /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers,
2006.
|
| Colección: | LEA's communication series
LEA's communication series |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Influence in public relations and why it's important
- Public relations roles, responsibilities, and the "right thing"
- Resistance, politics, and power relations
- Identifying and using influence resources in public relations
- Alpha approaches in public relations: the use of sanctioned influence tactics
- The communication change project at whirlpool: converting power into performance
- Omega approaches in public relations: the use of unsanctioned influence tactics
- The use of dissent in public relations
- The power of political will and intelligence
- Breaking out of the "Iron cage" of practice
- A public relations manifesto
- Appendix: the dissent survey.