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Gaining influence in public relations : the role of resistance in practice /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Mahwah, N.J. :
Lawrence Erlbaum Associates, Publishers,
2006.
|
| Colección: | LEA's communication series
LEA's communication series |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000pam a22000004a 4500 | ||
|---|---|---|---|
| 001 | ELB154643 | ||
| 003 | FINmELB | ||
| 005 | 20220615121057.0 | ||
| 006 | m o u | ||
| 007 | cr cn||||||||| | ||
| 008 | 050610s2006 njua b 001 0 eng | ||
| 020 | |a 9781135605315 |q (e-book) | ||
| 020 | |z 9780805852936 | ||
| 035 | |a (OCoLC)77482515 | ||
| 040 | |a FINmELB |c FINmELB |d FINmELB | ||
| 050 | 0 | 0 | |a HM1221 |b .B47 2006 |
| 082 | 0 | |a 659.2 |2 22 | |
| 100 | 1 | |a Berger, Bruce K. | |
| 245 | 1 | 0 | |a Gaining influence in public relations : |b the role of resistance in practice / |c Bruce K. Berger, Bryan H. Reber. |
| 260 | |a Mahwah, N.J. : |b Lawrence Erlbaum Associates, Publishers, |c 2006. | ||
| 300 | |a 1 online resource (xiii, 276 p.) | ||
| 440 | 0 | |a LEA's communication series |5 FTaFA |5 FPeU |5 FTS |5 FOFT |5 FTaSU |5 FU |5 FMFIU | |
| 504 | |a Includes bibliographical references (p. 257-265) and indexes. | ||
| 505 | 0 | |a Influence in public relations and why it's important -- Public relations roles, responsibilities, and the "right thing" -- Resistance, politics, and power relations -- Identifying and using influence resources in public relations -- Alpha approaches in public relations: the use of sanctioned influence tactics -- The communication change project at whirlpool: converting power into performance -- Omega approaches in public relations: the use of unsanctioned influence tactics -- The use of dissent in public relations -- The power of political will and intelligence -- Breaking out of the "Iron cage" of practice -- A public relations manifesto -- Appendix: the dissent survey. |5 FTaSU |5 FMFIU | |
| 588 | |a Description based on metadata supplied by the publisher and other sources. | ||
| 590 | |a Electronic reproduction. Santa Fe, Arg.: elibro, 2022. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Power (Social sciences) | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Reber, Bryan H. | |
| 797 | 2 | |a elibro, Corp. | |
| 830 | 0 | |a LEA's communication series | |
| 856 | 4 | 0 | |u https://elibro.uam.elogim.com/ereader/bidiuam/154643 |z Texto completo |