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Data mining and market intelligence for optimal marketing returns

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Chiu, Susan
Otros Autores:	Tavella, Domingo, 1948-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, 2008.
Edición:	1st ed.
Temas:	Marketing research. Data mining. Electronic books.
Acceso en línea:	Texto completo

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