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040715s2005 enka sb 001 0 eng d |
| 020 |
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|z 0750661739 (pbk.) :
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| 035 |
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|a (OCoLC)57382170
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|a FINmELB
|c FINmELB
|d FINmELB
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|a HF5823
|b .P69 2005
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| 082 |
0 |
4 |
|a 659.1
|2 22
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| 245 |
0 |
4 |
|a The practice of advertising
|h [electronic resource] /
|c edited by Adrian R. Mackay.
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| 250 |
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|a 5th ed.
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| 260 |
|
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|a Oxford :
|b Elsevier Butterworth-Heinemann,
|c 2005.
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| 300 |
|
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|a xxiii, 367 p. :
|b ill.
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| 500 |
|
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|a Previous ed.: 1995.
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| 504 |
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|a Includes bibliographical references and index.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
|
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Advertising.
|
| 650 |
|
0 |
|a Advertising
|x Methodology.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
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|a Mackay, Adrian.
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/153838
|z Texto completo
|
