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050415s2005 ne a fsb 001 0 eng d |
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|z 0240807537 (pbk.)
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|z 9780240807539
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|a 9780080460437
|q (electronic bk.)
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| 020 |
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|z 0080460437
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|a (OCoLC)60320031
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|a FINmELB
|c FINmELB
|d FINmELB
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|a HE8700.8
|b .M25 2005
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0 |
4 |
|a 384.551
|2 22
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| 100 |
1 |
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|a McDowell, Walter.
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| 245 |
1 |
0 |
|a Branding TV
|h [electronic resource] :
|b principles and practices /
|c by Walter McDowell and Alan Batten.
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| 250 |
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|a [2nd ed.].
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| 260 |
|
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|a Amsterdam ;
|a Boston :
|b Elsevier/Focal Press,
|c c2005.
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| 300 |
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|a x, 158 p. :
|b ill.
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| 500 |
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|a Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
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| 504 |
|
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|a Includes bibliographical references (p. 143) and index.
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| 588 |
|
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Television broadcasting.
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| 650 |
|
0 |
|a Brand name products.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Batten, Alan.
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/153793
|z Texto completo
|
