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ELB149445 |
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FINmELB |
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031215t20042004nyu obf 001 0 eng|d |
| 020 |
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|z 0789021129 (hard cover : alk. paper)
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| 020 |
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|z 078906006X (soft cover : alk. paper)
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| 020 |
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|z 9780789021120
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| 020 |
|
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|a 9780203862469 (e-book)
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| 035 |
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|a (OCoLC)67547933
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|a FINmELB
|b eng
|e rda
|c FINmELB
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| 050 |
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4 |
|a HF5415.2
|b .D49 2004
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| 082 |
0 |
|
|a 658.8/3
|2 22
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| 100 |
1 |
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|a Diamond, Wendy,
|d 1953-
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| 245 |
1 |
0 |
|a Marketing information :
|b a strategic guide for business and finance libraries /
|c Wendy Diamond, Michael R. Oppenheim.
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| 264 |
|
1 |
|a Binghamton, NY :
|b Haworth Information Press :
|b Routledge,
|c [2004]
|
| 264 |
|
4 |
|c Ã2004
|
| 300 |
|
|
|a 1 online resource (367 pages)
|
| 336 |
|
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|a text
|2 rdacontent
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| 337 |
|
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|a computer
|2 rdamedia
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| 338 |
|
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|a online resource
|2 rdacarrier
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| 500 |
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|a Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
|
| 588 |
|
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Marketing research
|v Handbooks, manuals, etc.
|
| 650 |
|
0 |
|a Strategic planning
|v Handbooks, manuals, etc.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Oppenheim, Michael R.
|
| 730 |
0 |
|
|a Journal of business & finance librarianship.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/149445
|z Texto completo
|
| 950 |
|
|
|a eLibro English
|
