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20201022193357.0 |
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081215s2009 nyua sb 001 0 eng |
| 020 |
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|z 9780765623959 (cloth : alk. paper)
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|z 0765623951 (cloth : alk. paper)
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| 035 |
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|a (OCoLC)298324260
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|a FINmELB
|c FINmELB
|d FINmELB
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|a HM753
|b .V57 2009
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| 082 |
0 |
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|a 306.3
|2 22
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| 245 |
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|a Virtual social identity and consumer behavior /
|c Natalie T. Wood and Michael R. Solomon, editors.
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| 260 |
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|a Armonk, N.Y. :
|b M.E. Sharpe :
|b Society for Consumer Psychology,
|c c2009.
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| 300 |
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|a xv, 230 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and indexes.
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| 505 |
0 |
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|a I, avatar : auto-netnographic research in virtual worlds / Robert V. Kozinets, Richard Kedzior -- For a better exploration of metaverses as consumer experiences / Leila El Kamel -- Interaction seeking in Second Life and implications for consumer behavior / Christian Hinsch, Peter H. Bloch -- I don't know you, but I trust you : a comparative study of consumer perceptions in real-life and virtual worlds / James E. Brown, Tracy L. Tuten -- Social interaction with virtual beings : the technology relationship interaction model and its agenda for research / Kathy Keeling ... [et al.] -- Personalized avatar : a new way to improve communication and e-service / David Crete ... [et al.] -- The sacred and the profane in online gaming : a netnographic inquiry of Chinese gamers / Jeff Wang, Xin Zhao, Gary J. Bamossy -- Finding Mii : virtual social identity and the young consumer / J. Alison Bryant, Anna Akerman -- Me, myself, and my avatar : the effects of avatars on SNW (social networking) users' attitudes toward a Website and its ad content / Youjeong Kim, S. Shyam Sundar -- Effects of ethnic identity and ethnic ambiguous agents on consumer response to Websites / Osei Appiah, Troy Elias -- Ethnic matching : an examination of ethnic morphing in advertising / Yuliya Lutchyn ... [et al.] -- Mirror, mirror on the Web : understanding thin-slice judgments of avatars / Melissa G. Bublitz, Craig C. Claybaugh, Laura A. Peracchio.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Group identity.
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| 650 |
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|a Consumer behavior.
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| 650 |
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|a Virtual reality.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Wood, Natalie T.,
|d 1970-
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| 700 |
1 |
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|a Solomon, Michael R.
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| 797 |
2 |
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|a elibro, Corp.
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| 856 |
4 |
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|u https://elibro.uam.elogim.com/ereader/bidiuam/142075
|z Texto completo
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| 950 |
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|a eLibro English
|
