The strategic use of stories in organizational communication and learning /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gargiulo, Terrence L., 1968-
Formato: eBook
Idioma:Inglés
Publicado: Armonk, N.Y. : M.E. Sharpe, c2005.
Temas:
Communication in organizations.
Organizational learning.
Storytelling > Social aspects.
Storytelling > Psychological aspects.
Executives > United States > Interviews.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frameworks: Introduction
  • A working model of stories
  • Organizational communication-broadcasting signals
  • Case study- Dreyer's Ice Cream
  • Organizational learning-building bridges
  • Case studies-DTE Energy & Jeff Bukantz
  • Interviews: Introduction to the interviews
  • Interview with Bernice Moore-CTB/McGraw Hill
  • Interview with Robert Kraska-DTE Energy
  • Interview with Sherrie Cornett-Dreyer's Ice Cream
  • Interview with Marty Fischer-Starbucks Coffee
  • Interview with Father Marus-Woodside Priory School
  • Competency map: Introduction to the competency map
  • The core
  • Process ring
  • Interaction ring
  • Summary
  • Appendix
  • Appendix A-Folk tale illustrating principles of active listening.

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