Cargando…

What's in a name? : advertising and the concept of brands /

Mostrar otras versiones (1)

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Jones, John Philip
Otros Autores:	Slater, Jan
Formato:	eBook
Idioma:	Inglés
Publicado:	Armonk, N.Y. : M.E. Sharpe, c2003.
Edición:	2nd ed.
Temas:	Advertising. Brand name products. Electronic books.
Acceso en línea:	Texto completo

Ejemplares similares

What's in a name? : advertising and the concept of brands /
por: Jones, John Philip
Publicado: (2003)

What's in a Name? : Advertising and the Concept of Brands.
por: Jones, David M.
Publicado: (2014)

Branding and advertising /
Publicado: (2003)

How to Use Advertising to Build Strong Brands /
Publicado: (1999)

Building distinctive brand assets /
por: Romaniuk, Jenni
Publicado: (2023)

Branding and advertising /
Publicado: (2003)

Launching & building a brand for dummies /
por: Will, Amy
Publicado: (2022)

Designing brand identity : an essential guide for the whole branding team /
por: Wheeler, Alina
Publicado: (2013)

The challenges facing brand managers today /
Publicado: (2012)

Branding /
por: Chiaravalle, Bill, et al.
Publicado: (2019)

Malicia para Vender con Marca La Comunicación Activa.
por: Moliné Golovart, Marçal
Publicado: (2014)

Exponential : transform your brand by empowering instead of interrupting /
por: Rosenblum, Jeff
Publicado: (2022)

Brand Bible : the complete guide to building, designing, and sustaining brands /
por: Millman, Debbie
Publicado: (2012)

The Routledge companion to advertising and promotional culture /
Publicado: (2013)

The powers : ten factors for building an exponentially more powerful brand /
por: Wessling, Tony, et al.
Publicado: (2019)

The Routledge companion to advertising and promotional culture /
Publicado: (2013)

Creating a brand identity : a guide for designers /
por: Slade, Catharine
Publicado: (2016)

Zag : the number-one strategy of high-performance brands : a whiteboard overview /
por: Neumeier, Marty
Publicado: (2006)

A master class in brand planning : the timeless works of Stephen King /
por: King, Stephen, 1931-2006
Publicado: (2007)

A master class in brand planning : the timeless works of Stephen King /
por: King, Stephen, 1931-2006
Publicado: (2007)

Storyscaping : stop creating ads, start creating worlds /
por: Legorburu, Gaston, et al.
Publicado: (2014)

Brain tattoos : creating unique brands that stick in your customers' minds /
por: Post, Karen
Publicado: (2005)

Brain tattoos : creating unique brands that stick in your customers' minds /
por: Post, Karen
Publicado: (2005)

Brand naming : the complete guide to creating a name for your company, product, or service /
por: Meyerson, Rob
Publicado: (2021)

Branding for dummies /
por: Chiaravalle, Bill
Publicado: (2007)

The brand gym : a practical workout to gain and retain brand leadership /
por: Taylor, David, 1964-
Publicado: (2010)

Integrated branding : becoming brand-driven through companywide action /
por: LePla, F. Joseph, 1955-
Publicado: (1999)

Audio branding : using sound to build your brand /
por: Minsky, Laurence, et al.
Publicado: (2017)

Branding trust : advertising and trademarks in Nineteenth-Century America /
por: Black, Jennifer M.
Publicado: (2023)

Stand Out! : Building Brilliant Brands For The World We Live In.
por: McGurk, Brian
Publicado: (2020)

The brutal truth about Asian branding : and how to break the vicious cycle /
por: Baladi, Joseph
Publicado: (2011)

Hello, my name is awesome : how to create brand names that stick /
por: Watkins, Alexandra
Publicado: (2019)

Hello, my name is awesome : how to create brand names that stick /
por: Watkins, Alexandra
Publicado: (2019)

Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /
por: Morgan, John, 1961-
Publicado: (2012)

Brand Bible : the complete guide to building, designing, and sustaining brands /
por: Millman, Debbie
Publicado: (2012)

Brand Bible : the complete guide to building, designing, and sustaining brands /
por: Millman, Debbie
Publicado: (2012)

Brand society : how brands transform management and lifestyle /
por: Kornberger, Martin, 1974-
Publicado: (2010)

Brand new China : advertising, media, and commercial culture /
por: Wang, Jing, 1950-
Publicado: (2008)

Friction : passion brands in the age of disruption /
por: Rosenblum, Jeff, et al.
Publicado: (2019)

Storyscaping : stop creating ads, start creating worlds /
por: Legorburu, Gaston, et al.
Publicado: (2014)