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ELB141949 |
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FINmELB |
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20201022193357.0 |
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m o d | |
| 007 |
cr cn||||||||| |
| 008 |
020910s2003 nyua sb 001 0 eng |
| 020 |
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|z 0765609738 (alk. paper)
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| 035 |
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|a (OCoLC)50643647
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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|a HF5823
|b .J718 2003
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| 082 |
0 |
4 |
|a 658.8/343
|2 21
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| 100 |
1 |
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|a Jones, John Philip.
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| 245 |
1 |
0 |
|a What's in a name? :
|b advertising and the concept of brands /
|c by John Philip Jones and Jan S. Slater.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2003.
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| 300 |
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|a xxiii, 308 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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0 |
|a Brand name products.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Slater, Jan.
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| 797 |
2 |
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|a elibro, Corp.
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| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/141949
|z Texto completo
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| 950 |
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|a eLibro English
|
