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Writing health communication : an evidence-based guide /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
Sage,
2012.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham
- Designing easy-to-read text / James Hartley
- Making written materials easy to understand / Marieke Kools
- Making written materials easy to use / Marieke Kools
- Using graphics effectively in text / Patricia Wright
- Developing evidence-based content for health promotion materials / Charles Abraham
- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham
- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok
- Message framing / Marieke Q. Werrij ... [et al.]
- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema
- Conclusions and recommendations / Charles Abraham and Marieke Kools.