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20201022193357.0 |
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110513s2012 cauaf sb 001 0 eng d |
| 020 |
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|z 9781847871855 (hbk.)
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| 020 |
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|z 1847871852 (hbk.)
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|z 9781847871862 (pbk.)
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|z 1847871860 (pbk.)
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|z 9781446254172 (e-book)
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| 035 |
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|a (OCoLC)773420566
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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4 |
|a R119
|b .W75 2012
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| 082 |
0 |
4 |
|a 808.06661
|2 23
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| 245 |
0 |
0 |
|a Writing health communication :
|b an evidence-based guide /
|c Charles Abraham and Marieke Kools.
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| 260 |
|
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|a Los Angeles :
|b Sage,
|c 2012.
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| 300 |
|
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|a xv, 175 p., [4] p. of plates :
|b ill. (some col.)
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
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|a Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham -- Designing easy-to-read text / James Hartley -- Making written materials easy to understand / Marieke Kools -- Making written materials easy to use / Marieke Kools -- Using graphics effectively in text / Patricia Wright -- Developing evidence-based content for health promotion materials / Charles Abraham -- Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham -- Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok -- Message framing / Marieke Q. Werrij ... [et al.] -- Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema -- Conclusions and recommendations / Charles Abraham and Marieke Kools.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
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0 |
|a Medical writing.
|
| 650 |
|
0 |
|a Communication in medicine.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Abraham, Charles.
|
| 700 |
1 |
|
|a Kools, Marieke,
|d 1978-
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/141600
|z Texto completo
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| 950 |
|
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|a eLibro English
|
