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20201022193357.0 |
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070530s2008 nyua sb 001 0 eng |
| 020 |
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|z 9780765618016 (cloth : alk. paper)
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|z 076561801X (cloth : alk. paper)
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|z 9780765621337 (electronic)
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|z 0765621339 (electronic)
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|a (OCoLC)144328323
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|a FINmELB
|c FINmELB
|d FINmELB
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|a P301.5.A38
|b G6 2008
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0 |
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|a 808/.066659
|2 22
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| 245 |
0 |
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|a Go figure! New directions in advertising rhetoric /
|c Edward F. McQuarrie and Barbara J. Phillips, editors.
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| 260 |
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2008.
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| 300 |
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|a 330 p. :
|b ill.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Advertising rhetoric / Edward F. McQuarrie and Barbara J. Phillips -- Rediscovering theory / Eric D. DeRosia -- Rhetrickery and rhetruth in soap operas / Barbara B. Stern -- What the symbol can't, the icon can / Val Larsen -- A model of the cognitive and emotional processing of rhetorical works in advertising / Bruce A. Huhmann -- The dark side of openness for consumer response / Paul Ketelaar, Marnix S. van Gisbergen, and Johannes W.J. Beentjes -- Inspecting the unexpected / Mark A. Callister and Lesa A. Stern -- The case for a complexity continuum / Tina M. Lowrey -- Pictorial and multimodal metaphor in commercials / Charles Forceville -- Reading pictures / Kai-Yu Wang and Laura A. Peracchio -- Classifying visual rhetoric / Alfons Maes and Joost Schilperoord -- A visit to the rhetorician's workbench / Edward F. McQuarrie -- Visual analysis of images in brand culture / Jonathan E. Schroeder -- Expanding rhetoric / Linda M. Scott.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Rhetoric.
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| 650 |
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0 |
|a Visual communication.
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| 650 |
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0 |
|a Advertising
|x Language.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a McQuarrie, Edward F.
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| 700 |
1 |
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|a Phillips, Barbara J.,
|d 1966-
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| 797 |
2 |
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|a elibro, Corp.
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| 856 |
4 |
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|u https://elibro.uam.elogim.com/ereader/bidiuam/141258
|z Texto completo
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| 950 |
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|a eLibro English
|
