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Handbook of brand relationships /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	MacInnis, Deborah J., Park, C. Whan, Priester, Joseph W.
Formato:	eBook
Idioma:	Inglés
Publicado:	Armonk, N.Y. : M.E. Sharpe, c2009.
Temas:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Electronic books.
Acceso en línea:	Texto completo

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