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20201022193357.0 |
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081212s2009 nyua sb 001 0 eng |
| 020 |
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|z 9780765623577 (alk. paper)
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| 020 |
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|z 0765623579 (alk. paper)
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| 035 |
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|a (OCoLC)297222604
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
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| 050 |
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4 |
|a HF5415.55
|b .H357 2009
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| 082 |
0 |
4 |
|a 658.8/27
|2 22
|
| 245 |
0 |
0 |
|a Handbook of brand relationships /
|c Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors.
|
| 260 |
|
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|a Armonk, N.Y. :
|b M.E. Sharpe,
|c c2009.
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| 300 |
|
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|a xxi, 424 p. :
|b ill.
|
| 500 |
|
|
|a "Society for Consumer Psychology"--Cover.
|
| 504 |
|
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|a Includes bibliographical references and indexes.
|
| 588 |
|
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
|
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Relationship marketing.
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| 650 |
|
0 |
|a Brand choice.
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| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Customer relations.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a MacInnis, Deborah J.
|
| 700 |
1 |
|
|a Park, C. Whan.
|
| 700 |
1 |
|
|a Priester, Joseph W.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/141257
|z Texto completo
|
| 950 |
|
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|a eLibro English
|
