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Managing in the global economy /

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Steers, Richard M.
Otros Autores:	Nardon, Luciara, 1972-
Formato:	eBook
Idioma:	Inglés
Publicado:	Armonk, N.Y. : M.E. Sharpe, c2006.
Temas:	International business enterprises > Management. International trade > Cross-cultural studies. Strategic planning. International economic relations. Electronic books.
Acceso en línea:	Texto completo

Tabla de Contenidos:

Managing in the global economy : an introduction
Challenges and prospects of globalization
Economic foundations of global business
National trade policy and competitive advantage
Legal and political foundations of global business
Economic integration and regional trading blocs
Cultural foundations of global business
Assessing cultural differences
Organizing for global business
Developing global business strategies
Building global strategic alliances
Strategies for international negotiation
Staffing global operations
Managing a competitive global workforce
Managing total quality and employee involvement
Managing multicultural teams
Managing in the global economy : a field project.