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m o d | |
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cr cn||||||||| |
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110624s2012 nyua sb 001 0 eng d |
| 020 |
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|z 0415885175 (hc alk. paper)
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| 020 |
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|z 9780415885171
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| 020 |
|
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|z 9781136504952 (e-book)
|
| 035 |
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|a (OCoLC)617619347
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| 040 |
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|a FINmELB
|c FINmELB
|d FINmELB
|
| 050 |
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4 |
|a JF1525.C59
|b E75 2012
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| 082 |
0 |
4 |
|a 352.7/48
|2 23
|
| 100 |
1 |
|
|a Eshuis, Jasper,
|d 1972-
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| 245 |
1 |
0 |
|a Branding in governance and public management /
|c Jasper Eshuis and Erik-Hans Klijn.
|
| 260 |
|
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|a New York :
|b Routledge,
|c 2012.
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| 300 |
|
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|a 176 p. :
|b ill.
|
| 490 |
1 |
|
|a Routledge critical studies in public management ;
|v 8
|
| 504 |
|
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|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a The rise of branding in governance processes -- The many faces of branding: definitions, functions, and forms -- Branding to influence perceptions about policy problems and solutions -- Branding to activate, motivate, and bind stakeholders in governance processes -- Brands and the media: communicating with the outside world -- Branding as governance strategy -- Risks and limits of branding -- Brands and governance: towards interactive forms of branding.
|
| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
|
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Communication in public administration.
|
| 650 |
|
0 |
|a Public relations and politics.
|
| 650 |
|
0 |
|a Government publicity.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Klijn, Erik-Hans.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 830 |
|
0 |
|a Routledge critical studies in public management ;
|v 8.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/140255
|z Texto completo
|
| 950 |
|
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|a eLibro English
|
