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Positioning the brand : an inside-out approach /

Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Riezebos, H. J., 1960-
Otros Autores:	Grinten, Jaap van der
Formato:	eBook
Idioma:	Inglés
Publicado:	Abingdon, Oxon ; New York, NY : Routledge, 2012.
Temas:	Product management. Brand name products. Branding (Marketing) Electronic books.
Acceso en línea:	Texto completo

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