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Global advertising, attitudes and audiences /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2011.
|
| Colección: | Routledge advances in management and business studies ;
44 |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Audiences articulating advertising
- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism
- Interpreting place branding : absorbing or alienating?
- From productive consumer to reflective citizen : a reception study of advertising academia online
- Cellphone connections : audiences activating Agora
- Mall-eable media marketing : "give reality the slip?"
- Banks, blogging and reflexive branding.